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The Founder Playbook

Join tens of thousands of other founders who are getting our non-BS advice on starting, running, and scaling a startup.

Actually good startup strategies for founders.

What readers are saying

"I've been quietly reading your newsletters for a while now and I just wanted to say thank you. My frustration with a lot of investor written content is that they say you need to do X but don't tell you how to do it. I really appreciate the steps you take to go a level down so that people can really understand what you're talking about."

- Caitlyn

"This is gold - you should work to get this in front of every accelerator (both the large national ones and the university-based ones). While those programs are teaching the "book smarts", your emails are the real-life stuff (which is unfortunately lacking in those programs)."

- Jason

"I can't begin to tell you how effective this newsletter is. Many of us founders think we know our metrics. This newsletter drives home the point that we need to know the deeper data even if the actual value isn't critical for pre-seed/seed stage. Thank you!"

- Armutha

What you'll learn

Fundraising Tips

Learn how to pitch investors, craft your story, and close rounds faster.

Customer Acquisition

Tactical strategies for finding and converting your first 1000 customers.

Scaling Strategies

How to grow your team, operations, and revenue sustainably.

Case Studies

Real examples from companies in our portfolio and beyond.

Ready to level up?